There are a variety of techniques that people use in order to be able to catch the attention of those that may contribute to their crowdfunding campaign. Social media is always a vital part of it, and a number of people also utilise technology to its fullest potential when they’re putting together their website.
Video is definitely something that you should consider when you’re putting together a crowdfunding campaign. It covers both the auditory and visual parts of the mind, and it lets your potential funders see who you are and what you want to do with your campaign. If you already have a tablet and/or a smartphone that has a good camera, then you’re really not going to have to buy much else.
A big mistake that people make is that they think you need to drop a lot of cash in order to make a great video, but that simply isn’t true. Kendall Almerco says “All you need is that electronic marvel in your hand that creates bathroom-mirror selfies and endless Facebook posts of the food you are eating. With a good smartphone and a few tips, you can create a video that will help you raise money and get your startup dream off the ground.” I couldn’t say it any better!
Here are some tips that you can use in order to make a high impact video for less than $100.
Get a tripod and stabilise it.
A tripod is incredibly important for your quest because you don’t want to make a cell phone video that is going to be all over the place. If it’s too shaky, then no one is going to want to watch, let alone share, the video that you put on your crowdfunding website. You need to do whatever you can to make sure that this doesn’t happen to you. They actually make tripods for your cell phone – you just have to do a little bit of research to find the right one for your phone. Sometimes, you can even find a good one for just a few dollars.
Rehearse, rehearse, rehearse.
Unless you have actually been trained when it comes to talking in front of people, then you really won’t want to “just wing it” like so many people do. It comes off as messy and people may think that you really don’t care about your project.
Your high impact video needs to have someone on there that is confident about what they’re talking about. If you’re nervous about talking to the camera, find someone else to do a voiceover or presentation and pay them a bit for their services.
According to Kickstarter School, “You can spend days shooting and editing, or you can just knock it out with a couple friends on a Saturday. It doesn’t have to be perfect, it just has to be you.”
A big part of marketing and getting the word out in today’s world is by having you as part of your brand. If you’re likeable, people are more likely to back what you’re doing. So, be friendly, don’t be stiff, and have some fun when it comes to doing your video. Smile! A smile will make a huge difference for you.
Find inexpensive editing software.
You definitely do not want to just put up the video as it is. Don’t assume that all editing software is pricey, however. You can find a lot of editing software on the cheap.
If you have an Apple device, then you have iMovie already installed and ready to go. Windows Movie Maker is a free program that you can use as well. There are also a number of open source video editing softwares that you can try for little to no cost. Try a few out (most have free trials, at the very least) and use the one that you prefer to use.
Basically, it’s all about getting creative and making sure that you catch the attention of the audience and keep it for the entirety of the video. It may take a few takes and a few edits, but that is well worth the results that you get. These tips will help you to achieve your goals when it comes to setting up your crowdfunding video on the cheap.